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Successful delivery of the COP28 - 2023 United Nations Climate Change Conference in Dubai.

It was pleasure to direct the digital services operational delivery team and collaborate with senior internal and client stakeholders in a crucial role, that delivered a very successful event. A highlight was the development and implementation of the interdepartmental operational 'live event' Operations Playbook.

Such an accomplishment would not be possible without my team! Thanks all!


Digital Communications 

Project Management

Operational Delivery

Welcome to ByrOne. A company delivering project management, digital communications services and operational delivery to the global sport and major event industries. We are an experienced team of professionals, committed to helping our clients achieve success.

Our services are tailored to the requirements of each individual client, and we take a personal approach to our work. ByrOne, alongside our Partners, are passionate about helping our clients reach their goals, and we have a proven track record in the sport and major event industries. If you’re looking for a consulting firm that is both knowledgeable and passionate, then you’ve come to the right place!


Anthony Soulsby

Meet Anthony Soulsby, a seasoned professional with an impressive track record spanning over 25 years in Major Global Sporting Events, most recently with the FIFA World Cup 2022™ in Qatar, as well as multiple Summer Olympic Games and Winter Olympic Games. Across these events, he has worked alongside major stakeholders including FIFA, the IOC, the CGF, National Olympic Committees, National Sport Federations, Major Sponsors and Suppliers. Anthony has managed complex digital and technology projects with cross-functional and remote international teams, planning and then delivering in the operational setup and delivery of major sporting events.

Your Strategic Partner

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The Path to Success

We specialise in sport and major event specific digital solutions and communication. Our team of experienced consultants and partners come from the world of event management, digital marketing and communication.  Helping clients reach their audiences with effective digital solutions.

We will develop a fan journey with defined touch points, allowing you to build and maintain long-term customer relationships.  We’ll help you reach your business goals, ensuring your audience is engaged at every step. We strive to deliver the best possible results for your fans and supporters of each event.


A Comprehensive Approach

 We understand the importance of developing and executing effective project/program delivery plans and strategies, we ensure our clients deliver each project and program of activity on time.


Our experienced team will work with you to create a project roadmap and detailed project plan/s with defined milestones.


Our Status and reporting modules will ensure you are in touch with how the project is progressing.


Our approach ensures an on time, on budget delivery of your project.  


Meticulous Design and Execution 


Our commitment is to transform your vision into a reality, ensuring every detail is thoughtfully considered and expertly implemented. Review process and workflow (Operations Health Check).
Unlock the secret to event success with our Operational Playbook carefully crafted guide, outlining the pillars for delivery and success. 
Dynamic Floorplans and Layouts
spatial arrangement of an event is an art form. We specialise in tailoring delivery designs that reflect your unique brand and objectives. From concept to the final execution, our team is dedicated to infusing your event with creativity, innovation, and unparalleled attention to detail.



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