Byrone
We thrive on collaboration with like-minded companies, striving to craft quality solutions that centre around the customer and align with overarching business objectives. Armed with decades of experience in major sporting events, including event operations, our wealth of knowledge extends to engaging with fans, teams, sports entities, sponsors, and organising groups.
Our distinctive approach integrates strategy, creativity, and operational expertise to develop and execute plans that drive results. Proficient in planning, initiating, and delivering across key functional areas for major events, we bring a comprehensive understanding of the intricacies involved.
Through strategic partnerships, we are able to develop and implement personalised journeys for individual fans and customers. By pinpointing key touchpoints, we ensure the delivery of brand recognition, event information and product fulfilment.
Whether you are on the verge of launching a new event or project, seeking advice or training, or exploring solutions, big or small – we invite you to contact us today.
We will be happy to schedule a meeting to better understand how we can contribute to and support your objectives.
The Team
Byrones powerhouse team is dedicated to programme management, digital soutions, training and operational excellence in delivering cutting-edge solutions for events, setting new standards of excellence in the industry.
Jon Pallet
Content Marketing
Jon’s experience spans across Europe, North America and the Middle East. He built his career working for individual sports teams in rugby league (Toronto Wolfpack), rugby union (Dragons Rugby) and cricket (Sydney Sixers, Glamorgan Cricket), as well as with organising committees for major events at the London 2012 Olympics and the FIFA World Cup Qatar 2022. Jon brings a wealth of knowledge across content, brand marketing, digital, social and communications to Byrone Consultancy.
Lada Belonosova
Project Leader
14+ years of experience across B2B2C, spanning high-growth startups and global enterprises. Proven track record in building and leading high-performing teams, scaling demand generation, and blending brand with performance marketing. Led initiatives at Veeam, COP28 and Synergy University Dubai. Managed 20+ people teams, Expertise in training, marketing strategy, GTM execution,CRM, and digital operations. Known for data-driven decisions, and cross-functional leadership.
Nigel Lombard
Project Operations
A seasoned professional in event operational delivery, Nigel Lombard brings a wealth of experience and expertise to the Byrone operational Team. With a meticulous attention to detail and a proven track record in executing flawless event operations, Nigel ensures that every aspect of the project is meticulously planned and executed to perfection. His strategic approach and hands-on leadership style make him an invaluable asset in managing the operational intricacies of sport mega events.
Ralph Caparros
Media Producer
As a Digital and UX Unicorn with a penchant for detail and a flair for digital marketing strategies, Ralph leverages his expertise in spearheading marketing operations for sport mega events. His extensive understanding of digital strategy applications and integrations propels Byrone's digital team to the industry forefront. With a unique blend of skills in user experience, product management, design, development, and visual media production and a knack for harnessing digital platforms to drive engagement and visibility, maximizing impact and ROI.
